thumbfood was founded by Simon Smith – an experienced video game Producer and Designer with over 18 years in the industry on well-known games such as Colin McRae Rally 2.0, Taz: Wanted, Barbie Wild Horse Adventures, the Buzz! quiz franchise, APB: Reloaded, and more. Before setting up his own company he worked at Codemasters, Blitz Games, Reloaded Productions, and in external production for Sony Computer Entertainment Europe (PlayStation).

Simon & his team manage projects globally from their offices in Manchester, UK and he is Chair of the Greater Manchester video games association, Gameopolis.